After the summer has ended, we proudly reflect on the achievements of the hottest season, which significantly contributed to the growth and success of our company. Although many would say that summer is meant only for holidays, our team did not lack energy and creativity, allowing us to celebrate a wealth of completed projects and company accomplishments.
New Products and Flavours
This summer season, we introduced 2 RASA novelties: RASA Blood Orange-Grapefruit flavoured carbonated soft drink (2 L) and RASA JUICE Orange-Mango flavoured non-carbonated soft drink (1,5 L). Meanwhile, we expanded the SELITA KLASIKA range with an exclusive new flavour – our signature kvass with caraway (1 L). These beverages were created with research of both global flavour trends and prevailing consumer habits in Lithuania, so we believe that each product will find a successful path to consumers’ hearts.
Memorable Events and Feedback
Over the 3 summer months, we contributed to a variety of events through sponsorship: from adrenaline-filled sports tournaments to cozy family-oriented gatherings. We participated in many of them live, where we had the opportunity to present our new products and delight thousands of people by giving them various delicious RASA beverages for free. We believe that it is through live interactions that we can get to know our consumers better, understand their needs, and receive valuable feedback.
International Awards
The WILDERNESS craft spirits line continued to win awards even during the summer. In June, all WILDERNESS drinks earned prestigious silver medals at the international IWSC exhibition. This was the third international event in the past six months where WILDERNESS drinks met the strict standards of experts and received awards. This recognition highlights our team’s dedication and refined skills, with their work being appreciated by experts worldwide.
Highest Quality Standards and Sustainability
A major achievement for our company is reaching the highest level of the IFS version 8 certificate, which shows that our production processes meet the strictest international standards. This certificate not only proves our responsible approach to food safety but also demonstrates our commitment to our customers. We also took an important step towards sustainability by fully switching to tethered bottle caps. This change is aimed at creating a circular economy for packaging, which we hope will help reduce plastic waste.
Moreover, during the summer, we formed new partnerships and quickly started developing new ideas that will become the foundation for our future projects. We’re fully prepared for the new season, so stay tuned to see what we have in store!