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On May 23–24, the Kauen Craft team attended the international PLMA – Private Label Manufacturers Association – trade show in Amsterdam.
As one of the most significant platforms in Europe, the exhibition brings together those who create products, shape trends, and seek reliable manufacturing partners. It was an opportunity not only to showcase what we’re creating and planning, but also to check – are our directions aligned with evolving consumer expectations.
From Organic to Functional Beverages
This year’s PLMA reaffirmed how quickly the beverage segment is evolving and how important it is to stay close to consumer needs. We presented two new additions to our RASA ECO organic line: Passion Fruit – Pineapple and Orange – Lime. These beverages contain no artificial sweeteners, flavour enhancers, or preservatives – just natural juice and certified organic ingredients.
We also showcased our upcoming product developments – from functional drinks to iced teas and convenient small-packaging (PET and CAN) solutions, which are becoming increasingly relevant to today’s consumer looking for healthier, on-the-go options.
Our Strengths – Flexibility and Agility
Market trends are clear: growing focus on ingredient quality, functionality, and convenience. PLMA proved once again that our direction – from organic to functional beverages – is aligned with these demands. We’re ready to respond quickly and tailor our offering to individual client needs. Our flexible approach allows for customized recipes, packaging solutions, and production volumes – all with an eye toward the consumer of today and tomorrow.
Want to know more? Get in touch for a proposal tailored to your specific needs.