RASA Brand – the Main Sponsor of the Rasa Festival

For the past three consecutive years, the RASA brand has been one of the main sponsors of the Rasos Festival in Kernavė, and this year is no exception. This special event, reflecting the core meaning of midsummer, annually brings together thousands of people in Kernavė who wish to honor ancient Lithuanian traditions and enjoy live music and dancing until dawn. It was in Kernavė in 1967 that the Lithuanian Rasos Festival was first celebrated according to the archaic customs of the Baltic tribes, giving it a unique historical significance.

For us, the Rasos Festival is not only a midsummer celebration but also a special occasion to promote the RASA brand. Therefore, on June 23, we set up in the surroundings of the Kernavė mounds, where every visitor could try their luck by spinning the wheel of fortune and winning refreshing RASA prizes.

Entertainment and Prizes for the Whole Family

We distributed a total of 1,000 free drinks, including various flavors of RASA soft drinks and Druskininkai RASA mineral water. Our pavilion also featured a 360° video platform, allowing visitors to capture moments with their RASA prizes. Additionally, we paid special attention to the little ones, giving them our branded items: bubble blowers, coloring books, and colorful balloons.

We received great interest from people of all age groups: families with young children, teenagers, young couples, seniors, and even foreigners. It is a great honor for us to share our products with such a broad audience. Moreover, we had a wonderful opportunity to remind everyone of the RASA product range and introduce a new item – the RASA SULTINGA mango-orange flavored non-carbonated soft drink.

The Goal – Strengthening the Connection with Consumers

By participating in the event, we aimed not only to increase brand awareness but most importantly to strengthen our connection with our consumers. We asked visitors to share their feedback on RASA products to understand which ones are the favorites and most frequently chosen. We believe that sincere feedback allows us to improve because through direct communication, we can better understand our consumers and determine which flavors are missing from our range and what new products we could offer.

Family and Lithuanian Heritage – Our Greatest Values

We are proud to represent a Lithuanian brand and to be part of the Rasos Festival in Kernavė. Therefore, we extend a heartfelt thank you to everyone who visited us, and we hope to meet again next year!