{"id":33240,"date":"2025-06-04T05:15:49","date_gmt":"2025-06-04T05:15:49","guid":{"rendered":"https:\/\/kauencraft.lt\/en\/?p=33240"},"modified":"2025-06-05T05:20:49","modified_gmt":"2025-06-05T05:20:49","slug":"plma-exhibition-kauen-craft-trends","status":"publish","type":"post","link":"https:\/\/kauencraft.lt\/en\/plma-exhibition-kauen-craft-trends\/","title":{"rendered":"PLMA 2025: Key Insights and Market Trends"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p data-start=\"371\" data-end=\"551\">On May 23\u201324, the Kauen Craft team attended the international<strong data-start=\"69\" data-end=\"208\"> PLMA \u2013 Private Label Manufacturers Association \u2013 trade show in Amsterdam.<\/strong><br data-start=\"208\" data-end=\"211\" \/>As one of the most significant platforms in Europe, the exhibition brings together those who create products, shape trends, and seek reliable manufacturing partners. It was an opportunity not only to showcase what we\u2019re creating and planning, but also to check \u2013 are our directions aligned with evolving consumer expectations.<\/p>\n<h4 data-start=\"371\" data-end=\"551\">From Organic to Functional Beverages<\/h4>\n<p data-start=\"371\" data-end=\"551\">This year\u2019s PLMA reaffirmed how quickly the beverage segment is evolving and how important it is to stay close to consumer needs. We presented two new additions to our RASA ECO organic line: <strong>Passion Fruit \u2013 Pineapple and Orange \u2013 Lime<\/strong>. These beverages contain no artificial sweeteners, flavour enhancers, or preservatives \u2013 just natural juice and certified organic ingredients.<br data-start=\"958\" data-end=\"961\" \/>We also showcased our upcoming product developments \u2013 from functional drinks to iced teas and convenient small-packaging (PET and CAN) solutions, which are becoming increasingly relevant to today\u2019s consumer looking for healthier, on-the-go options.<\/p>\n<h4 data-start=\"704\" data-end=\"775\">Our Strengths \u2013 Flexibility and Agility<\/h4>\n<p data-start=\"1684\" data-end=\"1914\">Market trends are clear: growing focus on ingredient quality, functionality, and convenience. PLMA proved once again that our direction \u2013 from organic to functional beverages \u2013 is aligned with these demands. We&#8217;re ready to respond quickly and tailor our offering to individual client needs. Our flexible approach allows for customized recipes, packaging solutions, and production volumes \u2013 all with an eye toward the consumer of today and tomorrow.<\/p>\n<p data-start=\"1698\" data-end=\"1783\">Want to know more? Get in touch for a proposal tailored to your specific needs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\t\t\t<div id=\"gallery_884\" class=\"basel-images-gallery  spacing-10 columns-6 view-masonry photoswipe-images\" >\n\t\t\t\t<div class=\"gallery-images \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" data-index=\"1\" data-width=\"\" data-height=\"\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" data-index=\"2\" data-width=\"\" data-height=\"\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" data-index=\"3\" data-width=\"\" data-height=\"\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\tjQuery( document ).ready(function( $ ) {\n\t\t                if (typeof($.fn.isotope) == 'undefined' || typeof($.fn.imagesLoaded) == 'undefined') return;\n\t\t                var $container = $('.view-masonry .gallery-images');\n\n\t\t                \/\/ initialize Masonry after all images have loaded\n\t\t                $container.imagesLoaded(function() {\n\t\t                    $container.isotope({\n\t\t                        gutter: 0,\n\t\t                        isOriginLeft: ! $('body').hasClass('rtl'),\n\t\t                        itemSelector: '.basel-gallery-item'\n\t\t                    });\n\t\t                });\n\t\t\t\t\t});\n\t\t\t\t<\/script>\n\t\t\t\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] On May 23\u201324, the Kauen Craft team attended the international PLMA \u2013 Private Label Manufacturers Association \u2013 trade show<\/p>\n","protected":false},"author":2,"featured_media":33244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-33240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/posts\/33240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/comments?post=33240"}],"version-history":[{"count":2,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/posts\/33240\/revisions"}],"predecessor-version":[{"id":33242,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/posts\/33240\/revisions\/33242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/media\/33244"}],"wp:attachment":[{"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/media?parent=33240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/categories?post=33240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kauencraft.lt\/en\/wp-json\/wp\/v2\/tags?post=33240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}